Gilbert Christian Bela
Dampak inovasi pemasaran terhadap ekspor: studi kasus pada perusahaan di Indonesia = The Impact of marketing innovation on export: case study on Indonesian firms
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2023
 UI - Tugas Akhir
Alfathur Bayzaqi Qurrotayana
Analisis pengaruh social media marketing efforts terhadap brand knowledge melalui customer brand engagement sebagai mediasi (Studi pada konsumen sepatu brand lokal compass di Jabodetabek) = Analysis of the effect of social media marketing efforts on brand knowledge through customer brand engagement as a mediation: A study on customer of local brand sepatu compass.
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Gita Novia Riani
Pengaruh Brand Post Characteristics Pada Unggahan Instagram Brand Fashion Lokal Dalam Membangnun Consumer Engagement Dan Customer-Brand Relationship = The Effect Of Brand Post Characteristics On Local Fashion Brand Posts In Building Consumer Engagement And Customer-Brand Relationship
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Citra Aurellia
Analisis strategi marketing public relations untuk meningkatkan customer engagement dan brand advocacy (studi pada platform engagement collabonation oleh IM3 Ooredoo) = Analyzing the use of marketing public relations strategy to improve customer engagement and brand advocacy (study on the engagement platform collabonation by IM3 Ooredoo)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Classica Harsya Nawastha
Analisis faktor-faktor yang mempengaruhi customer engagement terhadap brand intimacy dalam konteks media sosial = Analysis of factors affecting customer engagement towards brand intimacy in social media context.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership