Claudius Seta
Perancangan pengukuran efektivitas customer relationship management di PT X berdasarkan perspektif balanced scorecard
Fakultas Teknik Universitas Indonesia, 2004
 UI - Skripsi Membership
Rosalina Dewi Triswardhani
Penyusunan strategi manajemen hubungan pelanggan produk Shar-e PT. Bank Mumalat Indonesia, Tbk. melalui analisis pelanggan = Compilation of the strategy of customer relationship management of shar-e pt. Bank Muamalat Indonesia, Tbk. through customer analysis
Program Pascasarjana Universitas Indonesia, 2006
 UI - Tesis Membership
Christina Deni Rumiarti
Segmentasi pelanggan pada Customer Relationship Management di perusahaan ritel: studi kasus PT Gramedia Asri Media = Customer segmentation for customer relationship management on retail company: case study PT Gramedia Asri Media
Fakultas Ilmu Komputer Universitas Indonesia, 2017
 UI - Tugas Akhir
Storbacka, Kaj
Customer relationship management
Mcgraw-Hill, 2001
 Buku Teks
Michael Adhikara Budi
Analisis customer value sebagai dasar penerapan customer relationship management (CRM) di industri telekomunikasi seluler
Fakultas Teknik Universitas Indonesia, 2004
 UI - Skripsi Membership