Principles of marketing research / edited, Richard P. Bagozzi
Blackwell Business, 1996
 Buku Teks
Uhl, Kenneth P.
Marketing research : information systems and decision making
John Wiley & Sons, 1969
 Buku Teks
Anya Safira
Pengaruh faktor sosial, kepribadian, dan demografi terhadap sikap serta intensi pembelian batik printing = The effects of social, personality, and demographic factors on attitude towards counterfeiting and purchase intention of batik printing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Danah Zohar
Spiritual capital : memperdayakan SQ dunia bisnis / Danah Zohar, Ian Marshall
Mizan, 2005
 Buku Teks
Cheskin, Louis
Why people by : motivation research and its successful application
Liveright, 1959
 Buku Teks