Urban, Glen L.
Advanced marketing strategy phenomena, analysis and decisions
Prentice-Hall, 1991
Buku Teks
Urban, Glen L.
Advanced marketing strategy: phenomena, analysis, decisions
Prentice-Hall, 1991
Buku Teks
Palda, Kristian S.
Economic analysis for marketing decisions
Prentice-Hall, 1969
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Dyer, Robert F.
An analytic approach to marketing decisions
Prentice-Hall International, 1991
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Green, Paul E.
Research for marketing decisions
Prentice-Hall, 1970
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