Assael, Henry
Consumer behavior and marketing action
 Buku Teks
Britt, Steuart Henderson
Marketing management and administrative action
McGraw-Hill , 1968
 Buku Teks SO
Britt, Steuart Henderson
Marketing management and administrative action
McGraw-Hill Kogakusha, 1978
 Buku Teks SO
Effective marketing action
edited by David W. Ewing
Harper & Brothers, 1958
 Buku Teks SO
Hart, Keith
Putting marketing ideas into action
Library Association Publishing, 1999
 Buku Teks SO