Vivian, John
the media of mass communication
Pearson and AB, 2007
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McKenna, George
Media voices: debating critical issues in mass media
Dushkin, 1982
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Francois, William E.
Introduction to mass communications and mass media/ William E. Francois
Grid Inc., 1977
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Baran, Stanley J.
Introduction to mass communication : media literacy and culture
McGraw-Hill, 2004
 Multimedia
Wilson, Stan Le Roy
Mass media/mass culture : an introduction
McGraw-Hill, 1995
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