Gannon, Martin J.
Management : an integrated framework
Little, Brown & Co., 1982
Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2000
Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2003
Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 1989
Buku Teks
Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
Buku Teks