Delia Firka Ayyar
Pengaruh Customer-Based Brand authenticity Terhadap Brand trust Dalam Menciptakan Brand affect Dan Brand loyalty (Studi Pada Konsumen Brand HMNS Di Jabodetabek) = The Influence of Customer-Based Brand authenticity on Brand trust in Creating Brand affect and Brand loyalty (A Study on Consumer of HMNS Brand in Jabodetabek )
Fakultas Ilmu Administrasi, 2023
 UI - Skripsi Membership
Anastasia Velda Demetria Raharjo
Analisis Strategi Marketing melalui Brand Community dalam Meningkatkan Brand Loyalty (Studi pada Brand Pigeon Teens) = An Analysis of Marketing Strategies through Brand Community in Fostering Brand Loyalty: A Case Study of Pigeon Teens
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Tamara Hanum
Analisis pengaruh fashion innovativeness melalui brand image dimension terhadap lovemarks dan brand loyalty pada brand fashion: studi pada konsumen milenial Indonesia = Analysis on the impact of fashion innovativeness through brand image dimension towards lovemarks and brand loyalty on brand fashion: the study on millenials consumers in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Razmayani Zain
Pengaruh product quality dan service quality terhadap tingkat brand awareness nasabah : Studi kasus Permata Bank Syariah = The correlation of product quality and service quality to brand awareness level : case study of Permata Bank Syariah
Program Pascasarjana Universitas Indonesia, 2007
 UI - Tesis Membership
Eigent Maulana
Analisis pengaruh brand experience brand satisfaction dan brand trust terhadap brand loyalty studi kasus blitzmegaplex grand Indonesia = Analysis influence of brand experience brand satisfaction and brand trust toward brand loyalty case study blitzmegaplex grand Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership