Analisis pengaruh intrinsic dan extrinsic product attribute beliefs terhadap value, satisfaction dan loyalty: studi komparasi antara brand kopi lokal dan global = The effect of intrinsic and extrinsic product attribute beliefs on value, satisfaction, and loyalty: comparative study between local and global coffee brand

Analisis willingness to pay wtp pengguna Bus Trans Anggrek Circle line di Kota Tangerang Selatan = Analysis of willingness to pay wtp user of Bus Trans Anggrek Circle line in South Tangerang City

Analisis Willingness to Pay Terhadap Luxury Fashion Brands Between Generations X, Y, and Z Indonesia = Analysis of Willingness to Pay For Luxury Fashion Brands Between Generations X, Y, and Z Indonesia

Pengaruh brand experience terhadap Willingness-to-Pay (WTP) a price premium melalui mediasi brand credibility dan perceived uniqueness: studi pada pengguna iPhone 12 = The effect of brand experience on willingness-to-pay a price premium through the mediation of brand credibility and perceived uniqueness on iPhone 12 users

Kesediaan Membayar untuk Meningkatkan Kualitas Langit Malam = Willingness to Pay for Improving Quality of Night Skies