Analisis pengaruh implementasi gamifikasi pada customer engagement dan brand awareness di marketplace = The influence of gamification on brand engagement and brand awareness in online marketplaces

Pengaruh gamification pada loyalty program terhadap attitude towards loyalty program dan behavioral intention pada aplikasi m-commerce = The effect of gamification on loyalty program towards attitude towards loyalty program and behavioural intention on m-commerce

Pengaruh Intrinsic Motivations dan Shopping Engagement terhadap Intention to Buy Pengguna Aplikasi Tokopedia dan Shopee: Studi pada Generasi Milenial dan Generasi Z = The Influence of Intrinsic Motivations and Shopping Engagement on Intention to Buy Users of Tokopedia and Shopee Applications: Study on the Millennials and Gen Z

Pengaruh pengalaman gamification marketing activities terhadap brand loyalty, positive word of mouth, dan resistance to negative information melalui utilitarian value, hedonic value, satisfaction, dan brand love: studi pada pengguna Tokopedia Games = The effect of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through Utilitarian Value, Hedonic Value, satisfaction, and brand love: study of Tokopedia Games users

Analisis pengaruh faktor-faktor gamification dan enjoyment dalam Shopee Games terhadap online purchase intention pada aplikasi Shopee = The effect of gamification factors and enjoyment in Shopee Games towards online purchase intention on Shopee application