Fatihah Adhani Prasetyo
Merchandise sebagai simbol identitas kelas sosial di kalangan penggemar K-Pop = Merchandise as a symbol of social class identity among K-Pop fans
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
UI - Skripsi Membership
Faisya Nisa Riandika
Analisis Pengaruh Tingkat Penggunaan Instagram terhadap Conspicuous Consumption: Peran Envy, Narcissism, dan Self-Promotion = The Influence of Instagram Usage towards Conspicuous Consumption: The Role of Envy, Narcissism, and Self-Promotion
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
UI - Skripsi Membership
Larasati Ningrum
Analisis Pengaruh Karakteristik Konten dari Social Media Influencer terhadap Aktivitas Online Terkait Merek Konsumen di TikTok = The Effect of Content Characteristics of Social Media Influencers Towards Consumers Online Brand-Related Activities on TikTok
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2022
UI - Skripsi Membership
Tasya Aryani Pramesya
Pengaruh Social Media Information Sharing Terhadap Green Purchase Intention Melalui Perceived Green Value dan Subjective Norms Sebagai Variabel Mediasi Pada Generasi Z di Wilayah DKI Jakarta = The Influence of Social Media Information Sharing on Green Purchase Intention Through Perceived Green Value and Subjective Norms as Mediating Variables in Generation Z in DKI Jakarta Region
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
UI - Skripsi Membership
Angellita Buulolo
Analisis compulsive buying behavior pada penggemar K-POP di Indonesia usia dewasa muda studi kasus: ELF dan NCTZEN Indonesia = Compulsive buying behavior analysis among young adult K-POP fans in Indonesia case study: ELF and NCTZEN Indonesia.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
UI - Skripsi Membership