Analisis Product Placement dan Celebrity Endorsement Sebagai Strategi Pemasaran Sebuah Brand dalam Drama Korea: Crash Landing on You, Itaewon Class, The King: Eternal Monarch, Vincenzo, dan Record of Youth = Product Placement and Celebrity Endorsement Analysis as a Brand’s Marketing Strategy in Korean Drama: Crash Landing on You, Itaewon Class, The King: Eternal Monarch, Vincenzo, and the Record of Youth

Analisis pengaruh brand placement acceptance yang dimediasi oleh brand placement recall terhadap attitude towards brand; studi kasus film habibie dan ainun = The impact of brand placement acceptance with brand placement recall as a mediator toward attitude towards brand case' study habibie dan ainun the movie

Analisis hubungan antara audience characteristics dengan product Category/Brand Recall pada product placement dalam Film. studi kasus: product placement dalam Film Ayat-ayat Cinta.

Analisis Pengaruh Strategi Product Placement dalam Drama Korea Business Proposal terhadap Purchase Intention: Studi pada Merek Goobne = Analysis of the Effect of Product Placement Strategy in the Korean Drama “Business Proposal” on Purchase Intention: A Study on Goobne Brand

Misleading Brand Placement : Suatu Analisis terhadap Persepsi Sejarah Brand dan Jenis Brand Placement = Misleading Brand Placement : an Analysis on Brand Historical Perception and Types of Brand Placement