Analisis pengaruh informasi dan karakteristik video ulasan influencer di media sosial terhadap intensi dan keputusan untuk melakukan pembelian secara Online = Analysis of the influence of information and video characteristics of influencer video review on social media towards online purchase intention and decision

Pengaruh motivasi belanja hedonis terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19 = Effects of hedonic shopping motivation on compulsive buying behaviour between online fashion buyers during COVID-19 pandemic

Pengaruh motivasi pengguna media sosial terhadap word of mouth intention dalam fashion online shopping = Effects of social media user s motivation toward word of mouth intention of fashion online shopping

Analisis Pengaruh Trust dan Privacy terhadap Actual Purchase di TikTok Shop pada Gen-Z = How Trust and Privacy Could Influence Actual Purchase of Gen-Z on TikTok Shop

Analisis Pengaruh Trust dan Privacy Terhadap Actual Purchase di TikTok Shop pada Gen-Z = Analysis of the Influence of Trust and Privacy on Actual Purchase in TikTok Shop for Gen-Z