Rio Johan Kusuma
Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Seifa Ghania Setiabudhi
Analisis pengaruh brand gender terhadap consumer based brand equity dengan peranan brand love & brand engagement pada digital wallet melalui sosial media Instagram = Analysis brand gender to consumer based brand equity the mediating roll of brand love & brand engagement on digital wallet through sosial media Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Dimas Adi Nugroho
Peran Religiusitas dalam Pasar Global: Faktor Determinan Consumer-based Halal Brand Equity pada Perusahaan Multinasional = The Role of Religiosity in the Global Market: Drivers of Consumer-based Halal Brand Equity in Multinational Companies
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Batahan, Bharata Hot
Analisis pembentukan brand relationship melalui brand community studi kasus : komunitas motor di Jakarta dan Depok = Analysis the formation of brand relationship through brand community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Shinta Kintarani Amelia
Faktor-faktor yang mempengaruhi perilaku pembelian konsumen milenial pria pada halal personal care: studi kasus pada brand Kahf = Factors affecting purchasing behavior of male millennial consumers on halal personal care: a case study on the Kahf brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership