Hiperrealitas K-Pop: eksploitasi dalam relasi fandom dengan idola melalui Konten Digital dan Merchandise : studi kasus NCT dan NCTzen = K-Pop Hyperreality: exploitation in fandom relationships with idols through Digital Content and Merchandise : case study NCT and NCTzen

Analisis Penggunaan Transmedia Storytelling dalam Strategi Pemasaran SM Culture Universe (SMCU) oleh Agensi Musik Korea Selatan SM Entertainment = Transmedia Storytelling Analysis in SM Culture Universe (SMCU) Marketing Strategy by the South Korean Music Agency 'SM Entertainment'

Konstruksi Makna Merchandise Pada Penggemar Musik K-Pop Dilihat Dalam Perspektif Material Culture = Construction of Merchandise Meaning for K-Pop Music Fans Seen from a Material Culture Perspective

Pengaruh K-Pop sebagai Brand Ambassador Terhadap Konsumen = The Affect of K-Pop as Brand Ambassador to Consumer

The Role of Emotional Connection and K-Pop idol as Brand Ambassador in Driving Product/Services Purchase in Southeast Asia = Peran Koneksi Emosional dan Idola K-Pop sebagai Brand Ambassador dalam Mendorong Pembelian Produk/Jasa di Asia Tenggara