Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention

Pengaruh User-Generated Content Ulasan Makanan di TikTok terhadap Niat Pembelian Konsumen: Peran Social Proof Theory dan Perceived Credibility = The Influence of TikTok User-Generated Content Food Reviews on Consumer Purchase Intentions: The Role of Social Proof Theory and Perceived Credibility

Pengaruh User Generated Content dan Fear of Missing Out Terhadap Purchase Intention Pemain Mobile Gacha Game di Indonesia = The Effect of User Generated Content and Fear of Missing Out Towards Indonesian Mobile Gacha Gamers' Purchase Intention

Pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Keunikan Merek Terhadap Loyalitas Merek User Generated Content Platform (Studi pada Kompasiana) = The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Uniqueness Towards User Generated Content Platform (Study of Kompasiana)

Analisis pengaruh firm created dan user generated content sosial media terhadap brand equity: studi kasus Smartphone Oppo = The effect of firm created and user generated content social media towards brand equity: case study Smartphone Oppo