Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users

Pengaruh Influencer Interactivity dan Influencer Authenticity terhadap Brand Trust dan Emotional Attachment dalam menciptakan Loyalty (Studi Pada Pengikut Instagram Titan Tyra yang menggunakan Secondate) = The Effect of Influencer Interactivity and Influencer Authenticity towards Emotional Attachment and Brand Trust in order to create Loyalty for Secondate on Titan Tyra`s Instagram Followers

Peran digital influencer industri fesyen dalam membangun customer engagement = The Role of digital influencer of fashion industries in building customer engagement

Analisis peran program corporate social responsibility (CSR) dalam membangun corporate reputation, brand equity, dan social equity brand : studi kasus pada merek Lifebuoy produk dari PT. Unilever = Analysis of the role of corporate social responsibility in building corporate reputation, brand equity, and social equity brand : case study as a product from unilever corpration

Peran Social Media Influencer terhadap Political Brand Attitudes dan Voting Intention pada Pemilu Presiden 2024: Mediasi Influencer?s Source Credibility = The Role of Social Media Influencer on Political Brand Attitudes and Voting Intention in the 2024 Presidential Election: Mediation of Influencer’s Source Credibility