Lovelock, Christopher H.
Product plus : how product + service = competitive advantage
McGraw-Hill, 1994
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Brown, Stanley A.
Total Quality Service: how organization use it to create a competitive advantage
Prentice-Hall, 1992
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Chase, Richard B.
Operations management for competitive advantage
McGraw-Hill, 2001
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Bateman, Thomas S.
Management : building competitive advantage
McGraw-Hill, 1999
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Porter, Michael E.
The competitive advantage of nations
The Free Press , 1990
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