Hutagalung, Mangara Paul A.
Analisis peran sponsorship exposure dan activity involvement dalam pengaruh sponsorship terhadap brand image : studi kasus Clear terhadap Java Jazz festival 2014 = Sponsorship effects on brand image the role of exposure and activity involvement : case study Clear sponsorship at Java Jazz festival 2014
2014
 UI - Skripsi Membership
Tiara Putri Ostia
Analisis Strategi Marketing Public Relations dalam Pengelolaan Citra Halal Wardah = Analysis of Wardah's Marketing Public Relations Strategy in Managing Its Halal Image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Aisyah
Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
M. Hanif Inamullah
Pengaruh sponsorship terhadap ekuitas merek (berbasis konsumen) : studi kerjasama sponsorship Chevrolet dan Manchester United = Sponsorship effect towards brand equity (study of sponsorship agreement between Chevrolet and Manchester United) / M Hanif Inamullah
2015
 UI - Tesis Membership
Kania Puspa Anjani
Analisis Strategi Marketing Public Relations sebagai Upaya Memperkuat Brand Image (Studi pada Kampanye Citra Halal Wardah Cosmetics) = Analysis of Marketing Public Relations Strategies as an Effort to Strengthen Brand Image (A Study on the Halal Image Campaign of Wardah Cosmetics)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja