Pengaruh Asosiasi Merek, Pengalaman Merek dan Kepribadian Merek terhadap Preferensi Merek: Sebuah Studi Pada Produk Keterlibatan Rendah = The Influence of Brand Association, Brand Experience, and Brand Personality to Brand Preference: A Study on Low Involvement Product

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy

Pengaruh karakteristik audience terhadap brand attitude dan purchase intention pada product placement dalam video musik = The impact of audience characteristics on brand attitude and purchase intention on product placement in music video

Pengaruh citra merek terhadap loyalitas pelanggan maskapai penerbangan Garuda Indonesia = The effect of brand image on customer loyalty of Garuda Indonesia airline