Pengaruh brand experience terhadap Willingness-to-Pay (WTP) a price premium melalui mediasi brand credibility dan perceived uniqueness: studi pada pengguna iPhone 12 = The effect of brand experience on willingness-to-pay a price premium through the mediation of brand credibility and perceived uniqueness on iPhone 12 users

Analisis pengaruh brand experience terhadap consumer willingness to pay premium price dengan variabel mediasi brand credibility dan perceived uniqueness: studi kasus merek sepatu olahraga = Analysis impact of brand experience toward consumer willingness to pay premium price with brand credibility dan perceived uniqueness as a mediator variable: study on sports shoes brand

Pengaruh brand image terhadap kesediaan konsumen membayar harga premium pada produk air minum dalam kemasan aqua = The effect of brand image on consumer willingness to pay price premium in the aqua bottled water product

Analisis Pengaruh Endorser dan Brand Credibility Terhadap Repurchase Intention Konsumen: Efek Mediasi dari Attitude Towards Brand dan Brand Credibility. Studi Kasus: Wardah = The Impact of Endorser and Brand Credibility On Customer's Repurchase Intention: The Mediating Effect of Attitude Towards Brand and Brand Credibility. Study Case: Wardah

PENGARUH BRAND IMAGE APPLE TERHADAP WILLINGNESS TO PAY A PRICE PREMIUM PRODUK IPHONE (Studi pada Pembeli iPhone di Wilayah DKI Jakarta) = Effect of Apple Brand Image on the Willingness to Pay a Price Premium for iPhone Products (Study on iPhone Buyers in the DKI Jakarta Area)