Cahya Ramadhania
Metafora dalam Iklan Restoran Fast Food Jepang: McDonald's = Metaphor in Japanese Fast Food Restauant's Advertisement: McDonald's
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Tamara Saraswati
Analisis management Ccl pada perusahaan restoran cepat saji: Studi kasus pada PT XYZ = Analysis of Management Control System based on four levers of control on fast food restaurant company: Case Study on PT XYZ
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Azlia Quintania
Susunan zona depan-belakang dalam pencapaian citra waralaba restoran cepat saji, studi kasus McDonalds dan McCafe = Arrangement of back and front stage to achieve the desired image fast food restaurant franchise, case study of McDonalds and McCafe
2019
 UI - Skripsi Membership
Nico Putrama
Menghitung CBBE (Customer Based Brand Equity) dari restoran: studi kasus 7 (tujuh) restoran cepat saji di Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis Membership
Annisaa Endah Purwanti
Pengaruh service encounters dan experiential value terhadap kepuasan pelanggan dalam restoran fast food (Studi kasus : KFC dan Lotteria) = The effect of service encounters and experiential value of customer satisfaction of fast food restaurant (Case study : KFC and Lotteria)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership