Pengaruh motivasi belanja utilitarian dan motivasi belanja hedonic terhadap purchase intention pada konsumen belanja online = The influence of utilitarian and hedonic shopping motivations on purchase intention among online shopping consumer

Pengaruh Motivasi Belanja Hedonic, Motivasi Belanja Utilitarian, dan Motivasi Belanja Social terhadap Purchase Intention pada Konsumen Pembeli Skin Mobile Legends di Akun Twitter @Mlbbfess = The Influence of Hedonic, Utilitarian, and Social Shopping Motivations on Purchase Intention among @Mlbbfess Twitter Followers.

Pengaruh Media Sosial Dan Motivasi Hedonis Terhadap Sikap Belanja Apparel Online Selama Pandemi Covid-19 = The Influence of Social Media and Hedonic Motivation on Online Apparel Shopping Attitudes during the Covid-19 Pandemic

Pengaruh Social Impulse terhadap Urge To Buy Impulsively dengan Impulse Buying Tendency sebagai Variabel Moderasi selama Pandemi Covid-19 = The Effect of Social Impulse on Urge to Buy Impulsively with Impulse Buying Tendency as A Moderated Variables During The Covid-19 Pandemic

Pada konsumen wahha dress, dengan motivasi utilitarian dan motivasi hedonis sebagai variabel mediasi = Impact of personalized ads towards impulsive buying on wahha dress consumers, with utilitarian motivation and hedonic motivation as mediation variables.