Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention

Peran User-Generated Content (UGC) dan Hubungan Parasosial dalam Pemasaran Musik K-Pop di Media Sosial: Studi Terhadap Grup K-Pop ATEEZ = The Role of User-Generated Content (UGC) and Parasocial Relationships in Marketing K-Pop Music on Social Media: A Study of the K-Pop Group ATEEZ

The effect of brand image, price, trust, and value on repurchase intention of Go-Jek = Pengaruh citra merek, harga, kepercayaan dan nilai terhadap niat pembelian kembali jasa Go-Jek

Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung

Pengaruh User-Generated Content Ulasan Makanan di TikTok terhadap Niat Pembelian Konsumen: Peran Social Proof Theory dan Perceived Credibility = The Influence of TikTok User-Generated Content Food Reviews on Consumer Purchase Intentions: The Role of Social Proof Theory and Perceived Credibility