Analisa pengaruh nilai utilitarian dan nilai hedonik terhadap ulasan online dan pembelian impulsif: peran browsing dan impulsiveness (Studi kasus: produk kecantikan di platform instagram) = Utilitarian value and hedonic value analysis in online review and its influence on impulse buying: the role of browsing and impulsiveness (Case study: beauty products on instagram)

Pengaruh website quality terhadap online impulse buying dimoderasi dengan sales promotion dan online payment use: studi pada konsumen produk kecantikan dan perawatan di Kanal Lazmall Lazada = The effect of website quality on online impulse buying moderated with sales promotion and online payment use: a study on consumer beauty and personal care products in Lazmall Channel Lazada

Analisis Faktor-Faktor yang Mempengaruhi Online Impulse Buying Behavior dalam Perspektif Model Stimulus-Organism-Response = Analysis of Factors Affecting Online Impulse Buying Behavior of Fashion Products on Live Instagram and Tiktok in The Stimulus-Organism-Response Model Perspective

Social influence and online impulse buying of Indonesian indie cosmetic products: the role of browsing and peer communication = Pengaruh sosial dan pembelian impuls online produk kosmetik indie Indonesia: peran browsing dan komunikasi sebaya

Analisis pengaruh browsing dan usage intensity terhadap urge to impulse purchase dan impulse purchase pada Instagram bisnis = Analysis of the impact of browsing dan usage intensity towards urge to purchase and impulse purchase on Instagram business