Pengaruh celebrity endorsement yang dilakukan oleh BTS (방탄소년단) terhadap purchase intention produk sepatu PUMA Turin di Jakarta = The effect of celebrity endorsement conducted by BTS (방탄소년단) towards purchase intention of PUMA Turin shoes in Jakarta

Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention

Perbedaan pengaruh daya tarik iklan dengan pendekatan emosional & informasional (rasional) terhadap sikap pada merek serta minat beli. Studi kasus: pertamax pertamina = Differences influence of the advertising appeals with emotional and informational (rational) approach against attitude toward brand and purchase intention. Case study: pertamax pertamina