RR. Nissa Pressinawangi KP
Pengaruh Metode Storytelling dan Price Determination pada Iklan terhadap Attitude Toward The Ad, Attitude Toward the Brand, dan Purchase Intention = The Effect of Storytelling Method and Price Determination to Attitude Toward The Ad, Attitude Toward the Brand and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Paragitha Kusuma Wardhani
Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Fadli Rezasyah Alam
Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
Wulandari Cahyaning Rahayu
Pengaruh Sikap terhadap Iklan Sebagai Mediator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Attitude Toward Advertisement as A Mediator Between Credibility`s Influencer Instagram and Purchase Intention
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi Membership
Denty Ayu Nurdianty
Pengaruh attitude toward the ad terhadap brand attitude dan purchase intention: Studi kasus iklan SOZZIS Versi Cucak Rowo
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis Membership