Iman Ismail
Pengaruh Digital Marketing terhadap Attitude toward digital marketing dan Purchase Intention yang dimoderasi Brand Awareness = The Impact of Digital Marketing to The Attitude Toward Digital Marketing and Purchase Intention Moderated by Brand Awareness
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
M. Alimardi Hubeis
Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Muhamad Aditiyo Haryadi
Analisis pengaruh brand image kandidat terhadap voting intention melalui attitude toward candidate s brand (Studi pada Joko Widodo sebagai kandidat presiden dalam pemilihan umum presiden 2014 pada pemilih pemula di Jakarta) = Analysis of the influnce of candidate s brand image toward voting intention through attitude toward candidate s brand (Study on Joko Widodo s presidential candidacy at 2014 indonesia presidential general election on the early voters in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Dian Nuranindya
Analisis proses pembentukan brand awareness dan brand image melalui penerapan integrated marketing communication (IMC) pada produk jasa baru (studi kasus: solusi rumah holcim)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tesis Open
Maria Mahdalena
Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership