Pengaruh proses humor incongruity-resolution dan arousal-safety pada sikap terhadap iklan dengan moderator kebutuhan akan kognisi = The effect of incongruity resolution and arousal safety humor process on attitude towards the ad with need for cognition as moderator

Humor dalam iklan di televisi dan hubungannya dengan sikap terhadap iklan (attitude toward the ad).

Penggunaan iklan humor dengan emosi takut untuk memengaruhi sikap konsumen terhadap iklan = The use of humor ads with emotion is afraid to influence consumer attitudes towards advertising

Humor dan Budaya (Studi: Iklan Humor dan Persepsi Konsumen) = Humor and culture (Study: Humor Advertising and Consumer Perception)

Pengaruh kebutuhan akan humor pada hubungan antara humor comic wit dan sikap terhadap iklan = The moderating effect of need for humor in the relationship between comic wit humor and attitude toward the advertisement