Perilaku Konsumsi Penggemar atas Brand Kecantikan Lokal yang Menggunakan Brand ambassador K-Pop (Studi Kasus Somethinc x NCT Dream) = Fan Consumption Behavior of Local Beauty Brands Using K-Pop Brand ambassadors (Case Study Somethinc x NCT Dream)

Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia

Pengaruh Digital Fashion Visual Symbol Perception terhadap Repurchase Intention Konsumen Pada Merek : Perbandingan Merek Fesyen Lokal dan Merek Fesyen Global = The Influence of Digital Fashion Visual Symbol Perception on Consumer Repurchase Intention on Brands : Comparison of Local Fashion Brands and Global Fashion Brands

Faktor Yang mempengaruhi purchasing behavior pada Customized Fashion di kalangan Gen-Z DKI Jakarta = Factors that influenceing purchasing behavior in Customized Fashion among Gen Z DKI Jakarta

Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement