Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wardswort Publishing Company, 1992
 Buku Teks
Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
 Buku Teks
Jewler, A. Jerome
Creative strategy in advertising
Wodsworth, 1981
 Buku Teks
Nelson, Roy Paul
Design of advertising / Roy Paul Nelson
WM C Brown Company Publishers, 1977
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst)
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks