Natanael Elang Yudha Mahendra
Pengaruh Faktor Viral Marketing Terhadap Impulse Purchasing Behavior Dalam Lingkup E-Commerce: Studi Pada Kinerja Promo Tanggal Kembar Shopee Di Jabodetabek = The Impact of Viral Marketing Factors on Impulse Purchasing Behavior in the Scope of E-Commerce: Study on the Performance of Shopee Twin Date Campaign in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
Hendrik Hartono
Pengembangan pemasaran alternatif untuk produk power tools merek dewalt / Hendrik Hartono
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2000
 UI - Tesis Membership
Rafiqa Aji Nur Malika
Pengaruh Augmented Reality Virtual Try-On terhadap Online Perceived Enjoyment dan E-Satisfaction: Studi pada Pengguna Shopee Beauty Cam = The Effects of Augmented Reality Virtual Try-On on Online Perceived Enjoyment and E-Satisfaction
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
Smith, Rob
The complete idiot's guide to e-commerce
Que, 2000
 Buku Referensi
Risha Karina
Pengaruh kepribadian konsumen terhadap brand engagement berdasarkan prilakunya di facebook (studi kasus: facebook Fan Page 98,7 Gen Fm) = Impact analysis of personal traits towards brand engagement depends on their behavior on facebook case (study facebook Fan Page Gen Fm)
2016
 UI - Skripsi Membership