Mutia Salsabila Andini
Peran internasional assignment branding: persepsi perempuan Indonesia mengenai ketertarikan mereka untuk bekerja di multinational company MNC = The role of international assignment branding: Indonesian women's perception on MNC's organizational attractiveness
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Ajeng Larasati
Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Triza Mudita
Pengaruh citra negara terhadap persepsi pada citra produk studi terhadap makanan korea selatan di indonesia = The effect of country image on perception of product image study of south korea s food in indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Suryo Utomo
Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Membership
Tantri Kuswantiningsih
Analisis pengaruh marketing mix elements pada brand equity (studi kasus pada merek dian pelangi) = Influence analysis of marketing mix elements on brand equity case study on dian pelangi brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership