Wheeler, Alina
Designing brand identity
Wiley, 2006
Buku Teks
Astika Mara Nur Fatima
Brand produk fesyen dan selebgram endorsement (kesesuaian identitas, pemosisian dan citra brand pada toko daring jilbab Miracholecct) = Fashion product brands and selebgram endorsement (suitability of brand identity, brand positioning and brand image at Miracholecct Veil online store)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
UI - Skripsi Membership
Alyssa Melita Rahmat
Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
UI - Tesis Membership
Joshua Agusta
Mengukur brand relationship melalui brand reputation dan brand tribalism; studi kasus brand Kecap Bango = Measuring brand relationship through brand reputation and brand tribalism; case study Bango Soysauce brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
UI - Skripsi Membership
Rhadinal Fahmi
Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
UI - Tesis Membership