Aisyah Nabillah
Pengaruh iklan media sosial terhadap respon konsumen muslim: studi kasus iklan Grab edisi Ramadhan dan Idul Fitri di YouTube = Influence of social media advertising on Muslim Consumer social media ad responses: a case study of Ramadan and Eid Al-Fitr Edition social Grab Ads on YouTube
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Adi Mulya Ilmi
Analisis faktor determinan yang mempengaruhi consumers attitude terhadap online advertising: ditinjau dari intrinsic motivation dan extrinsic motivation studi kasus pada : iklan video di youtube = Determinants of consumers attitudes toward online advertising the mediating roles of intrinsic and extrinsic motivations case youtube's video ads
2018
 UI - Skripsi Membership
Mike Oktavia Pintauli
Pengaruh native advertising terhadap consumer attitude dan purchasing behavior (Studi kasus media youtube) = The impact of native advertising towards consumer attitude and purchasing behavior study case youtube.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Dave Ependi
Sikap khalayak terhadap iklan intrusif dalam bentuk pre roll video ad di youtube = Audience attitude toward intrusive advertising in youtube pre roll video advertising
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Karine Kristanti
The Effect of jump-scare advertising on Youtube and negative WOM on horror movie success = Efek iklan jump-scare di Youtube dan negative WOM terhadap kesuksesan film horor
2018
 UI - Makalah dan Kertas Kerja