Pengaruh brand identity terhadap brand loyalty: studi kasus produk pembersih wajah pria = Brand identity effect on brand loyalty : a case study of men's facial products

Pengaruh Brand Hearsay dan Brand Evidence terhadap satisfaction dan brand attitude dalam membentuk brand loyalty : studi kasus service Brand "Air Asia" = The influence of brand hearsay and brand evidence to satisfaction and brand attitude in establishing brand loyalty : a case study brand service "Air Asia"

Pengaruh variasi elemen Electronic Word-of-Mouth positif terhadap sikap merek pada pengguna bus TransJakarta = The effect of positive Electronic Word-of-Mouth element variation towards TransJakarta bus users brand attitude

Pengaruh country of origin terhadap evaluasi produk, persepsi kualitas dan keinginan membeli konsumen

Pengaruh kredibilitas merek dan country-of-origin image terhadap kepekaan harga konsumen (studi perbandingan konsumen produk notebook di Universitas Indonesia Depok)