Faktor Penentu Perilaku Posting Pembelian di Media Sosial : Peran Materialisme & Tipe Pembelian = The Determinants of Posting Purchases on Social Media Behavior : Role of Materialism & Type of Purchases
[Fakultas Ekonomi dan Bisnis Universitas Indonesia;Fakultas Ekonomi dan Bisnis Universitas Indonesia, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2018
 UI - Tesis Membership
Aisha Nurchairani
Analisis Literatur Tiktok Sebagai Platform Social Commerce dan Live Shopping dalam Proses Pemasaran Di Media Sosial = Literature Review of TikTok as a Social Commerce and Live Shopping Platform in Social Media Marketing Process
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Nabila Mutaz Dzakiyya
Efektivitas Social Media Marketing Activity dalam Membangun Brand Equity dan Trust Pasien serta Pengaruhnya pada Visit Intention di Rumah Sakit Swasta = Effectiveness of Social Media Marketing Activity in Building Brand Equity and Patient Trust as well as Its Influence on Visit Intention in Private Hospital
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Muhamad Fiki Maulana
Analisis implementasi social media marketing pada divisi makanan ready to eat khas Korea PT. XYZ = An analysis of social media marketing implementation at Korean food ready to eat division of PT. XYZ
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tugas Akhir
Dimas Rizki Alfandi
Sosial Media Marketing dan Perilaku Konsumtif di Instagram pada Generasi Y DKI Jakarta = Social Media Marketing and Consumptive Behavior on Instagram in Generation Y at DKI Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Skripsi Membership