Kritik terhadap Penekanan Berlebih pada Penggunaan Konsep Brand Ambassador Menurut Lea-Greenwood, Studi Kasus: Studi Terdahulu mengenai Keputusan Pembelian Smartphone = Critique of Over-Emphasis of Lea-Greenwood’s Brand Ambassador, Case Study: Previous Studies about Smartphone Purchase Decision

Analisis pengaruh citra merek terhadap loyalitas konsumen melalui kepuasan konsumen (studi pada konsumen smartphone Samsung Galaxy) = The influence of brand image towards consumer loyalty through consumer satisfaction on smartphone Samsung Galaxy consumers in Jakarta

Pengaruh brand image terhadap customer satisfaction dan loyalty intention pada pengguna Smartphone Xiaomi di Jakarta = The Effect of brand image on customer satisfaction and loyalty intention on Xiaomi Smartphone users in Jakarta

Pengaruh experiential marketing terhadap minat berkunjung kembali dengan kepuasan konsumen sebagai variabel perantara: studi pada le Petit Chef Jakarta = The effect of experiential marketing towards revisit intention with customer satisfaction as an intervening variable: study on le Petit Chef Jakarta

Pengaruh self-congruence terhadap compulsive buying melalui brand attachment sebagai variabel mediasi: studi pada konsumen Uniqlo di Jabodetabek = The effects of self-congruence on compulsive buying through brand attachment as a mediation variable: study on Uniqlo consumers in Jabodetabek