Customer based brand equity merek-merek private label Hero Supermarket

Analisis citra merek JanSport di kalangan penggunanya; studi pada mahasiswa FISIP UI pengguna Jansport = Analysis of JanSport's brand image based on its customers view; study on social politic student of Universitas Indonesia

Preferensi terhadap merek pada konsumen dalam pembelian Smartphone (penelitian terhadap konsumen pengguna Apple iPhone, RIM Blackberry, dan Smartphone berbasis Google Android)

Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone

Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku: persepsi pengguna smartphone Samsung dan Non-Samsung = Analysis of effect of brand placement acceptance on attitudes and behavior: Samsung smartphone user and non-user perception