Analisis pengaruh brand image kandidat terhadap voting intention melalui attitude toward candidate s brand (Studi pada Joko Widodo sebagai kandidat presiden dalam pemilihan umum presiden 2014 pada pemilih pemula di Jakarta) = Analysis of the influnce of candidate s brand image toward voting intention through attitude toward candidate s brand (Study on Joko Widodo s presidential candidacy at 2014 indonesia presidential general election on the early voters in Jakarta)