Qisty Amanda Deviacita
Analisa Strategi Komunikasi Persuasi Online dalam Relationship Marketing (Studi Kasus pada Bisnis Network Marketing PT Harmoni Dinamik Indonesia) = Analysis of Online Persuasion as a Communication Strategy in Marketing Relationships (Case Study at Network Marketing Business of PT Harmoni Dinamik Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Megasari Widyaty
Analisis pengaruh penerapan relationship marketing terhadap keputusan nasabah perusahaan sekuritas dalam berinvestasi saham = Analysis on effects of implementing relationship marketing in decisions of securities companies' customers in stock investment
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open
Sovi Mutia
Pengaruh relationship marketing terhadap customer loyalty: studi pada loyalty program "Love your body club" The body shop = The effect of relationship marketing towards customer loyalty: study on loyalty program "Love your body club" The body shop
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Muhammad Adel
Perancangan strategi relationship marketing studi kasus Area Motor = strategic planning of relationship marketing case study of Area Motor
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
Pelton, Lou E.
Marketing channels : a relationship management approach
McGraw-Hill Irwin, 2002
 Buku Teks