Sibarani, Rosabelle
Pengaruh eWOM di jejaring sosial terhadap intensi pembelian konsumen. Studi kasus: intensi pembelian wanita pada produk kosmetik = The influence of eWOM in social media on consumers purchase intentions. Case study: women's purchase intention on cosmetic products
2017
 UI - Skripsi Membership
Ayu Rizky Utami
Pengaruh electronic word of mouth dalam media sosial path terhadap intensi membeli pada konsumen restoran baru = The effect of electronic word of mouth on path social media towards new restaurant consumer s purchase intention
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Skripsi Membership
Reno Maratur Munthe
Pengaturan Buzzer Politik pada Media Sosial dalam Pemilihan Umum: Menuju Pemilihan Umum yang Berkualitas = Regulatory Efforts to Political Buzzers on Social Media in General Elections: Towards Quality Elections.
Fakultas Hukum Universitas Indonesia, 2021
 UI - Tesis Membership
Zahra Lidini Hanifa
Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership