Pengaruh eWOM di jejaring sosial terhadap intensi pembelian konsumen. Studi kasus: intensi pembelian wanita pada produk kosmetik = The influence of eWOM in social media on consumers purchase intentions. Case study: women's purchase intention on cosmetic products

Analisis pengaruh informasi dan karakteristik video ulasan influencer di media sosial terhadap intensi dan keputusan untuk melakukan pembelian secara Online = Analysis of the influence of information and video characteristics of influencer video review on social media towards online purchase intention and decision

Peran Antropomorfisme pada Human-Like Virtual Influencer Sebagai Social Media Endorser Terhadap Kepuasan Pengalaman dan Intensi Pembelian di Media Sosial = The Role of Anthropomorphism in Human-Like Virtual Influencer as Social Media Endorser Towards Satisfaction With Experience and Purchase Intention on Social Media

Pengaruh electronic word of mouth dalam media sosial path terhadap intensi membeli pada konsumen restoran baru = The effect of electronic word of mouth on path social media towards new restaurant consumer s purchase intention

Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup