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Bobby J. Calder, editor
John Wiley & Sons, 2008
Buku Teks
Surmanek, Jim
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
Buku Teks
Priemer, August B.
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
Buku Teks
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
Buku Teks
Ida Ayu Krisdina M
Les methodes de travail du "media-planner"
1998
UI - Tesis Membership