Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, 2001
 Buku Teks SO
Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, Irwin, 2007
 Buku Teks SO
Bearden, William O.
Marketing: principles & perspectives
McGraw-Hill/Irwin, 2004
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Wales, Hugh G.
Changing perspectives in marketing
University of Illinois Press, 1951
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Sheth, Jagdish N.
Global marketing perspectives
Ohio South-Western Pub, 1989
 Buku Teks SO