MacStravic, Robin E.
Marketing health care
Aspen Publication, 1977
 Buku Teks
Kotler, Philip
Marketing for health care organizations
Prentice-Hall, 1987
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Fortenberry, John L., Jr.
Cases in health care marketing
Jones & Bartlett Learning, 2011
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Cleverley, William O.
Essentials of health care finance
Aspen Publication, 1997
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Hillestad, Steven G.
Health care marketing plans : from strategy to action
An Aspen Publication, 1991
 Buku Teks