O`Guinn, Thomas C.
Advertising and integrated brand promotion
CT Cengage Learning, 2015
 Buku Teks
Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
 Buku Teks
Kartika Ratri
Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image (studi pada HuntStreet.com) = The Effect of Social Media Marketing to Brand Awareness and Brand Image (case study on HuntStreet.com)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
Proceedings of the 1987 conference of The American Academy of Advertising
edited by Florence G. Feasley
American Academy of Advertising, 1987
 Buku Teks