Rahadi Ari Nugroho
Analisis pembentukan ekuitas merek the goods dept berdasarkan customer experience = Goods dept brand equity analysis based on customer experience
2012
 UI - Tesis Open
Sasha Khairani Putri
Penerapan doktrin Trademark Dilution dalam perlindungan terhadap merek terkenal di Amerika Serikat, Inggris, dan Indonesia = Application of Trademark Dilution doctrine in the protection of Well-known brands in United States, United Kingdom, and Indonesia
2023
 UI - Skripsi Membership
Gilang Hartika Evani
Perlindungan dilution pada sengketa merek terkenal ditinjau dari undang-undang nomor 20 tahun 2016 tentang merek dan indikasi geografis = Dilution protection of the well known mark disputes reviewed from law no 20 of 2016 concerning trademark and geographical indication / Gilang Hartika Evani
2017
 UI - Tesis Membership
Indri Seskjuai Kustjiptafelia
Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis Membership
Roinil Marsel Salama
Pengaruh perceived value dimensions terhadap customer satisfaction dan customer loyalty pada pengguna Bank Digital Neo Commerce di Jabodetabek = The influence of perceived value dimensions on customer satisfaction and customer loyalty among users of Neo Commerce Digital Bank in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership