Pengaruh Co-Branding terhadap Brand Equity Chitato Rasa Indomie Goreng pada Konsumen di Daerah Jakarta = The Effect of Co-Branding on Brand Equity Chitato Indomie Goreng Flavour on Consumer in the Jakarta Area

Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok

Pengaruh brand association terhadap consumer response (Studi kasus Apple iphone) = The influence of brand association towards consumer response (Case study Apple iphone).

Pengaruh citra merek terhadap loyalitas pelanggan : studi pada Apple iPhone = The effect of brand image on customer loyalty : study on Apple iPhone

Perbandingan penerapan brand functional value dan brand experiential value terhadap evaluasi konsumen pada local-foreign branding: sebuah studi eksperimen = A comparison between the application of brand functional value and brand experiential value toward consumer evaluation on local foreign branding: an experimental study