Buchholz, Andreas
What makes winning brands different: the hidden method behind the world`s most successful brands
John Wiley & Sons, 2000
 Buku Teks
Rangkuti, Freddy
The power of brands : teknik mengelola brand equity dan strategi pengembangan merek + analisis kasus dengan SPSS
Gramedia Putaka Utama, 2002
 Buku Teks
Oskamp, Stuart
Attitudes and opinions
Lawrence Erlbaum , 2005
 Buku Teks SO
Maio, Gregory R.
The psychology of attitudes and attitude change
Sage, 2019
 Buku Teks SO
Bernadette Ayu Chandra Dewi
Dampak brand familiarity dan confidence terhadap purchase intention konsumen studi kasus : inovasi baru "Tongolan Magicap" rice cooker cosmos
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Skripsi Membership