The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying behavior in hypermart manado city / Nova Ch. Mamuaya

Pengaruh event marketing terhadap keputusan pembelian impuls produk fashion studi pada brightspot market = The effect of event marketing toward fashion product impulse buying decision study on brightspot market / Peter Christian Panjaitan,

Analisis pengaruh faktor situasional terhadap impulsive buying behavior = The effect of situational factor towards impulsive buying behavior

Identifikasi faktor-faktor yang mempengaruhi perilaku konsumen dalam mengambil keputusan untuk membeli produk fashion secara online dengan metode analisis faktor = Identification of factors which affecting customers behaviour on making decision for buying fashion product by online with factor analysis method

Faktor faktor yang mempengaruhi pengambilan keputusan customer perorangan pada tahap pre-purchase untuk menabung dalam dana pensiun = Factors affecting pre-purchase decision making for individual customer to save in retirement savings product